Ambal Balakrishnan

Dear Blogsphere Friends - Have a Happy ThanksGiving surrounded by the love and warmth of family and friends during this wonderful Fall season. I have many, many things to be thankful for during this ThanksGiving....one of the top items on the list is (of-course!) getting to know so many of you in the blogsphere. Thank you, blog readers for reading and engaging on ClickDocuments - Connect the Docs. Thank you, blogsphere friends for putting your ideas and thoughts out there...and educating and influencing me on the changing world of marketing. As your gobbling your turkey or tofu-turkey, browse through a 90 second video on blogging(with marketing guru Seth Godin and management guru Tom Peters). ... (more)

How to Aggregate the Best Content in B2B Marketing

New Media on Ulitzer The pace at which content is being added to the web has increased dramatically and so has the value of aggregating the best.  How will the content aggregation landscape change in the next few years? What will the impact on content aggregation be as the semantic web starts to really take off? We have invited Tony Karrer to share his insights on content aggregation. Dr. Tony Karrer is CEO/CTO of TechEmpower, a software, web and eLearning development firm based in Los Angeles, and is considered one of the top technologists in e-Learning. He has twenty years’ e... (more)

The Power of Listening - A Show and Tell

We all know that listening to prospects and customers is important for our business. I would like to point you to a great example of listening. DRUM ROLL and CURTAINS RISE... Presenting a tale in the new marketing era..... Power of Listening SCENE 1: Shelton Queries - On Sept 29, 2009 Shelton asks the following question on FOCUS forum " Marketo versus Eloqua versus Silverpop - I have just started my research on a marketing automation solution. Everyone that I have talked to has said that the companies I need to talk to are Marketo, Eloqua, and Silverpop. I am trying to understand the... (more)

Social Media Content Marketing Lists

This article is a roundup of assorted posts related to Content Marketing. ClickDocuments: Content Marketing Cheat Sheet 5 Ways to Distribute Your Content for Free How can distribute your content so that it won’t cost you anything at all? Joy Duling shares her ideas in 5 Ways to Distribute Your Content for Free. Lesson Find several ways of promoting your business by distributing your white papers on blogs, relevant social networking sites and online publications where your prospects and customers go for their informational needs. Article Marketing Bootcamp: 5 Tips for Creating Content S... (more)

Jonathan Kantor's Crafting White Paper 2.0

We have grown accustomed to short, quick messaging methodologies and unable to read detailed information for a substantial period of time before becoming distracted by events that require our immediate attention. What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Designing Information for Today’s Time and Attention Challenged Business Reader. Crafting White Paper 2.0 Table of Contents and FREE Sample Cha... (more)