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Ambal Balakrishnan

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Top Stories by Ambal Balakrishnan

What is a linchpin? Dictionary defines linchpin as - A locking pin inserted in the end of a shaft, as in an axle, to prevent a wheel from slipping off. Seth Godin has titled his new book as Linchpin (referring to a person). Who are Linchpins? Linchpins are the essential building blocks of great organizations. Like the small piece of hardware that keeps a wheel from falling off its axle, they may not be famous but they're indispensable.  These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. I have invited Seth Godin to discuss his new book Linchpin: Are You Indispensable? and share his insights with us. Seth Godin Blog Seth Godin Twitter @sethgodins "You have the opportunity to make a choice, right now. Choose to do work that matters, to make a difference, to be an artist." Ambal Balakrishnan: What prompte... (more)

2011 #Nifty50 Top Twitter Women

Mothers Day 2011 was indeed a special day. Yes, I got the usual hugs and wishes from my 2 boys, family and friends. My 8 year old son Shakthi brought home a "I love you Mom" painting and also presented me with a "Breakfast Menu"(which included the mandatory cup of coffee for mom!). My 2 year old son Arya was getting on a flight from India to come see mom. He has been spoiled silly by his grandparents for the last couple of months...but let us not go there. After breakfast, May 9, 2011 only got better. I was very honored to find out that I was on the "2011 #Nifty50 Top Twitter Wom... (more)

The Content Marketers - List of Lists - Part 2

This is the third installment of Content Marketing lists for the month of May. The first installment was The Content Marketers - List of ‘How To’ Blog Posts, and the second installment was The Content Marketers - List of Lists - Part 1. There is a treasure trove of information in these lists on how to attract customers with good content. I separated the list into three sections: The first section was a roundup of insights into how to leverage Content Marketing for your business - The Content Marketers - List of Lists - Part 1 The second section is a list of blog posts ... (more)

ClickInsights: Tips on how to write a better Case Study

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature "top-notch" industry experts and thought leaders and get their insights, opinions and predictions. We also ask for their suggestions on what reports, whitepapers etc to read to keep abreast with latest trends in their industry. Case studies are the perfect marketing tool. The best way to convey your marketing message is through the voice of a successful and happy customer. We have invited Case Study Experts to shed light on the... (more)

White Papers - List of Lists - Part 1

This is the second installment of white paper lists for the month of June. The first installment was White Papers - List of "How To" Blog Posts. I have put together a list of lists on white papers. There is a treasure trove of information in these lists on how to write and market white papers. I separated the list into three sections: List of Lists on writing white papers (published today) List of Lists on marketing white papers (will be published later this month) List of Lists on assorted topics related to white papers (will be published later this month) Speaking of white paper... (more)