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Ambal Balakrishnan

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Top Stories by Ambal Balakrishnan

This is the second installment of white paper lists for the month of June. The first installment was White Papers - List of "How To" Blog Posts. I have put together a list of lists on white papers. There is a treasure trove of information in these lists on how to write and market white papers. I separated the list into three sections: List of Lists on writing white papers (published today) List of Lists on marketing white papers (will be published later this month) List of Lists on assorted topics related to white papers (will be published later this month) Speaking of white papers, White Paper Guru Michael Stelzner is holding an exclusive hands-on event designed to equip you with everything you need to know to create and market compelling white papers - White Paper Boot Camp in San Diego on Aug 7, 2009. Do not miss this great opportunity to learn how to create and m... (more)

Bernie Borges' Marketing 2.0 Social Media Book

Social Media on Ulitzer Bernie Borges' new book: Marketing 2.0: Bridging the Gap between Seller and Buyers through Social Media Marketing. Bernie's book aims to give a macro view of social media marketing with a focus on "what it is" and "how" small and medium size businesses (SMB) can develop a strategy, implement it and measure results. Marketing 2.0: Bridging the Gap between Seller and Buyers through Social Media Marketing covers these topics: Marketing 2.0 What is Web 2.0 and Social Media? Think Like a Publisher: Content Marketing The Lifecycle of Interaction in Social Media Ma... (more)

Jonathan Kantor's Crafting White Paper 2.0

We have grown accustomed to short, quick messaging methodologies and unable to read detailed information for a substantial period of time before becoming distracted by events that require our immediate attention. What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Designing Information for Today’s Time and Attention Challenged Business Reader. Crafting White Paper 2.0 Table of Contents and FREE Sample Cha... (more)

Marketing Trends and Predictions for 2010

FREE eBook from Marketo and ClickDocuments: ClickPredictions: Key Content Marketing Trends and Predictions for 2010 Content marketing is changing like never before at a faster pace than we’ve seen in the last 100 years. Companies that learn the new marketing lessons, and implement them well, will be big winners going forward. Those that play by yesterday’s rules will lose. So what are these new rules? What is the future of content marketing? To answer these pressing questions, we dusted off our trusty crystal ball and passed it along to 39 of the world's top B2B marketers, e-mail ma... (more)

ClickPredictions: Engage Better on Social Media

We asked Michael Stelzner "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Michael Stelzner is author of the book Writing White Papers, founder of SocialMediaExaminer.com and an organizer of summits such as Social Media Success Summit and Copywriting Success Summit. Michael Stelzner Blog WritingWhitePapers Twitter Mike_Stelzner "Social media strategies will be as commonplace as using a fax machine—every business will need to be in the game." Michael Stelzner's Marketing Prediction for 2010 Social media marketing will become a ma... (more)