Welcome!

Ambal's Amusings

Ambal Balakrishnan

Subscribe to Ambal Balakrishnan: eMailAlertsEmail Alerts
Get Ambal Balakrishnan via: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories by Ambal Balakrishnan

We have grown accustomed to short, quick messaging methodologies and unable to read detailed information for a substantial period of time before becoming distracted by events that require our immediate attention. What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Designing Information for Today’s Time and Attention Challenged Business Reader. Crafting White Paper 2.0 Table of Contents and FREE Sample Chapter. I have invited Jonathan Kantor to discuss his new book Crafting White Paper 2.0 and share his insights on white papers with us. Jonathan Kantor is the principal and founder of The Appum Group, The White Paper Company, and has been producing commercial white papers for the past 11 years... (more)

Write Compelling Content To Connect With Your Readers

There is so much to be learned about writing and how to connect with your readers. Buckle up for a fantastic ride. What follows is a collated a list of (pure gold!) resources for you to enjoy and improve your writing skills. ClickDocuments: Content Marketing Cheat Sheet What can you learn from some of best writers in history? Brian Clark discusses how business people faced with the task of writing for marketing purposes can learn from Ernest Hemingway in his blog post Ernest Hemingway’s Top 5 Tips for Writing Well. Henrik Edberg gives advice on how to write better from one the mo... (more)

Attract Customers With Good Content

This article is a roundup of insights into how to attract customers with good content. There are many valuable lessons in these blog posts to leverage for creating and marketing white papers and eBooks. ClickDocuments: Content Marketing Cheat Sheet 3 Steps to Initiating a Successful Online Content Marketing Program How do you provide valuable content that educates readers yet also works to bring in new business? Patsi Krakoff discuss Denise Wakeman's response to these questions in 3 Ways to Write Content that Brings In Business Lesson When creating white papers, connect with your r... (more)

Velocity's B2B Content Marketing Workbook

We are very excited to bring to you Velocity's latest eBook: The B2B Content Marketing Workbook -Thought Leadership for B2B Lead Generation and Beyond. Velocity's latest eBook not only has a great overview on strategic B2B content marketing but also a very slick design. Velocity's B2B Content Marketing WorkBook covers these topics. What is Content Marketing Why you need to get good at  Content Marketing Why you’re perfectly placed to do it really, really well How to pick a topic prospects care about What ‘good’ B2B Content Marketing looks like — lots of examples We have invited D... (more)

ClickInsights: Social Media Marketing in 2010

How will social media marketing evolve in 2010? We have invited 2 Social Media Icons - Pam Brossman and Chris Garrett - to shed light on the following question: "What do you foresee as the biggest change that will happen in social media marketing in 2010? How should marketers and businesses adapt to this change?". Read on to get their insights. Chris Garrett Blog ChrisG Twitter chrisgarrett "Just having "cares" in your Twitter name is not enough" Chris Garrett's Bio Chris Garrett is an internet consultant, writer, web geek and co-author of the popular ProBlogger Book. Since 1994,... (more)