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Ambal Balakrishnan

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Top Stories by Ambal Balakrishnan

This is the third installment of Content Marketing lists for the month of May. The first installment was The Content Marketers - List of ‘How To’ Blog Posts, and the second installment was The Content Marketers - List of Lists - Part 1. There is a treasure trove of information in these lists on how to attract customers with good content. I separated the list into three sections: The first section was a roundup of insights into how to leverage Content Marketing for your business - The Content Marketers - List of Lists - Part 1 The second section is a list of blog posts on how to attract customers with good content (Published in this blog post) The third section is an assorted list of blog posts related to Content Marketing (Published in this blog post) How to attract customers with good content This section is a roundup of insights into how to attract custom... (more)

How Martha Stewart's Cupcakes Can Help You Find Inspiration

Cooking duchess Martha Stewart is releasing a new book today called 175 Inspired Ideas for Everyone's Favorite Treat. It got our attention since, well, we do have a (major) weakness for these devilish cakes, but also because it hints at our thematic of today's post: inspiration. Indeed, coming up with 175 variations of one simple treat is no easy task - it asks for a lot of trial and errors, incessant baking and, best of all, endless cupcake tasting. Ultimately though, you need to be inspired to make it work. Inspiration comes and goes, which is often inconvenient when you need ... (more)

White Papers - List of Lists - Part 1

This is the second installment of white paper lists for the month of June. The first installment was White Papers - List of "How To" Blog Posts. I have put together a list of lists on white papers. There is a treasure trove of information in these lists on how to write and market white papers. I separated the list into three sections: List of Lists on writing white papers (published today) List of Lists on marketing white papers (will be published later this month) List of Lists on assorted topics related to white papers (will be published later this month) Speaking of white paper... (more)

ClickInsights: Tips on how B2B marketers should leverage social media

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Social Media Marketing is now getting a lot of interest not only from cutting edge startups but also from mainstream B2B companies. We have invited B2B Experts to shed light on the following question: What is your... (more)

How to's of Content Marketing

I have compiled a list of how to's for Content Marketing that are relevant if you are creating, marketing whitepapers and eBooks or for that matter any type of content. How To Create A Content Marketing Strategy What are the questions to consider when creating any type of content? Rohit Bhargava gives a useful checklist of questions you should ask yourself in his blog post How To Create A Content Marketing Strategy Lesson What is the problem you will try to solve? Who's going to care to read your content and share it? What's the best platform and format to use for your content? ... (more)