Ambal Balakrishnan

Think quickly. Which marketing slogan or jingle can you hear in your ear? Which marketing logo or picture appears before your mind's eye? Why do we remember only some marketing messages over others? What are characteristics of a memorable marketing message? Here is an interview about with Chip Heath, author of Made to Stick: Why Some Ideas Survive and Others Die -  Making B2B Marketing Messages More Memorable. We have invited B2B Experts to shed light on the following question: "What can B2B marketers do to make marketing messages more memorable? Define one or more (no more than 3) characteristics of a memorable marketing message. Optionally, also give an example of a great B2B marketing message (slogan, picture, video etc) which has captivated you?".  Read on to get the... (more)

What is HARO?

The Social Media Guide on Ulitzer Chances are, if you're not a journalist, you haven't heard of HARO. It stands for Help A Reporter Out, and it's a site that was created to help journalists connect with experts or sources to interview for articles that they're writing. Chances are, you're thinking: OK, but I'm still not a journalist, so why is HARO useful to me? Well, if you're blogging... (more)

How to Be a Content Marketing Winner

Do you feel like a content marketing loser? Like even though you're using the same strategies as the celebrity bloggers, the crowd keeps passing you by? In a super post about "getting lucky" in the content marketing world, Tracy Feit Love breaks it down to this memorable example: "Two guys walk into a bar (humor me here). The first guy walks up to a woman and says, 'Hi. I make a lot of mon... (more)

Bernie Borges' Marketing 2.0 Social Media Book

Social Media on Ulitzer Bernie Borges' new book: Marketing 2.0: Bridging the Gap between Seller and Buyers through Social Media Marketing. Bernie's book aims to give a macro view of social media marketing with a focus on "what it is" and "how" small and medium size businesses (SMB) can develop a strategy, implement it and measure results. Marketing 2.0: Bridging the Gap between Seller and... (more)

How to Aggregate the Best Content in B2B Marketing

New Media on Ulitzer The pace at which content is being added to the web has increased dramatically and so has the value of aggregating the best.  How will the content aggregation landscape change in the next few years? What will the impact on content aggregation be as the semantic web starts to really take off? We have invited Tony Karrer to share his insights on content aggregation. ... (more)