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Ambal Balakrishnan

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Top Stories by Ambal Balakrishnan

This is the third installment of Content Marketing lists for the month of May. The first installment was The Content Marketers - List of ‘How To’ Blog Posts, and the second installment was The Content Marketers - List of Lists - Part 1. There is a treasure trove of information in these lists on how to attract customers with good content. I separated the list into three sections: The first section was a roundup of insights into how to leverage Content Marketing for your business - The Content Marketers - List of Lists - Part 1 The second section is a list of blog posts on how to attract customers with good content (Published in this blog post) The third section is an assorted list of blog posts related to Content Marketing (Published in this blog post) How to attract customers with good content This section is a roundup of insights into how to attract custom... (more)

ClickInsights: Tips on how B2B marketers should leverage social media

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Social Media Marketing is now getting a lot of interest not only from cutting edge startups but also from mainstream B2B companies. We have invited B2B Experts to shed light on the following question: What is your... (more)

Velocity's B2B Content Marketing Workbook

We are very excited to bring to you Velocity's latest eBook: The B2B Content Marketing Workbook -Thought Leadership for B2B Lead Generation and Beyond. Velocity's latest eBook not only has a great overview on strategic B2B content marketing but also a very slick design. Velocity's B2B Content Marketing WorkBook covers these topics. What is Content Marketing Why you need to get good at  Content Marketing Why you’re perfectly placed to do it really, really well How to pick a topic prospects care about What ‘good’ B2B Content Marketing looks like — lots of examples We have invited D... (more)

2011 #Nifty50 Top Twitter Women

Mothers Day 2011 was indeed a special day. Yes, I got the usual hugs and wishes from my 2 boys, family and friends. My 8 year old son Shakthi brought home a "I love you Mom" painting and also presented me with a "Breakfast Menu"(which included the mandatory cup of coffee for mom!). My 2 year old son Arya was getting on a flight from India to come see mom. He has been spoiled silly by his grandparents for the last couple of months...but let us not go there. After breakfast, May 9, 2011 only got better. I was very honored to find out that I was on the "2011 #Nifty50 Top Twitter Wom... (more)

The 6C's of Content Marketing

Marketing 101 taught you the The 5 C's of Traditional  Marketing - Company, Collaborators, Customers, Competitors, and Context. What are the 6 C's of Content Marketing? Customer Community Content Conversation Continuity Consistency ClickDocuments: 6 C's of Content Marketing Customer "The single most important thing to remember about any enterprise is that there are no results inside its walls. The result of a business is a satisfied customer." - Peter Drucker You have this heard over and over again - "Customer is always the king". Keep customers top of mind when defining your Con... (more)