This is the second installment of white paper lists for the month of June.
The first installment was White Papers - List of "How To" Blog Posts. I have
put together a list of lists on white papers. There is a treasure trove of
information in these lists on how to write and market white papers. I
separated the list into three sections:
List of Lists on writing white papers (published today) List of Lists on
marketing white papers (will be published later this month) List of Lists on
assorted topics related to white papers (will be published later this month)
Speaking of white papers, White Paper Guru Michael Stelzner is holding an
exclusive hands-on event designed to equip you with everything you need to
know to create and market compelling white papers - White Paper Boot Camp in
San Diego on Aug 7, 2009. Do not miss this great opportunity to learn how to
create and m... (more)
Social Media on Ulitzer
Bernie Borges' new book: Marketing 2.0: Bridging the Gap between Seller and
Buyers through Social Media Marketing. Bernie's book aims to give a macro
view of social media marketing with a focus on "what it is" and "how" small
and medium size businesses (SMB) can develop a strategy, implement it and
Marketing 2.0: Bridging the Gap between Seller and Buyers through Social
Media Marketing covers these topics:
What is Web 2.0 and Social Media?
Think Like a Publisher: Content Marketing
The Lifecycle of Interaction in Social Media Ma... (more)
We have grown accustomed to short, quick messaging methodologies and unable
to read detailed information for a substantial period of time before becoming
distracted by events that require our immediate attention. What impact does
this have on the readers of our white papers? How do we ensure that our white
paper is not only read but also acted upon? Jonathan Kantor addresses this
question and more in his new book Crafting White Paper 2.0: Designing
Information for Today’s Time and Attention Challenged Business Reader.
Crafting White Paper 2.0 Table of Contents and FREE Sample Cha... (more)
FREE eBook from Marketo and ClickDocuments:
ClickPredictions: Key Content Marketing Trends and Predictions for 2010
Content marketing is changing like never before at a faster pace than we’ve
seen in the last 100 years. Companies that learn the new marketing lessons,
and implement them well, will be big winners going forward. Those that play
by yesterday’s rules will lose.
So what are these new rules? What is the future of content marketing?
To answer these pressing questions, we dusted off our trusty crystal ball and
passed it along to 39 of the world's top B2B marketers, e-mail ma... (more)
We asked Michael Stelzner "What are key marketing trends and predictions for
2010? What actions should marketers take in 2010?"
Michael Stelzner is author of the book Writing White Papers, founder of
SocialMediaExaminer.com and an organizer of summits such as Social Media
Success Summit and Copywriting Success Summit.
Blog WritingWhitePapers Twitter Mike_Stelzner
"Social media strategies will be as commonplace as using a fax
machine—every business will need to be in the game."
Michael Stelzner's Marketing Prediction for 2010
Social media marketing will become a ma... (more)