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Ambal Balakrishnan

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We are very excited to bring to you Velocity's latest eBook: The B2B Content Marketing Workbook -Thought Leadership for B2B Lead Generation and Beyond. Velocity's latest eBook not only has a great overview on strategic B2B content marketing but also a very slick design. Velocity's B2B Content Marketing WorkBook covers these topics. What is Content Marketing Why you need to get good at  Content Marketing Why you’re perfectly placed to do it really, really well How to pick a topic prospects care about What ‘good’ B2B Content Marketing looks like — lots of examples We have invited Doug Kessler, the author of B2B Content Marketing WorkBook to discuss his eBook. Doug Kessler is the Creative Director and co-founder of Velocity, the London-based B2B marketing agency specializing in technology markets.  He started his career at Ogilvy & Mather New York on consumer accounts ... (more)

ClickInsights: Tips on how B2B marketers should leverage social media

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Social Media Marketing is now getting a lot of interest not only from cutting edge startups but also from mainstream B2B companies. We have invited B2B Experts to shed light on the following question: What is your... (more)

How to's of Writing White Papers

White papers are an essential item in your marketing toolbox. I have compiled a list of blog posts on writing white papers. ClickDocuments: White Papers Cheat Sheet How to Write a White Paper – A White Paper on White Papers What should the objectives of a white paper be? How long should it be? Read Michael Stelzner's How to Write a White Paper – A White Paper on White Papers. How to Write an Effective White Paper Nelson Acquilano writes about How to Write an Effective White Paper. This article gives information about the purpose, length and style of white Papers for maximum impact.... (more)

How To Market White Papers

White papers are an essential item in your marketing toolbox. I have compiled a list of blog posts on marketing white papers. ClickDocuments: White Papers Cheat Sheet How White Papers Can Turbo-Boost Your Lead Generation Campaign Generating quality leads is a growing challenge for many marketing professionals. Michael Stelzner shares his insights in his article How White Papers Can Turbo-Boost Your Lead Generation Campaign. How to Build a Comprehensive (But Simple) White Paper Marketing Plan In order for a white paper to have its desired impact, it has to be read. Just posting white... (more)

Are You Ready for Black Friday and Cyber Monday?

Cloud Security Journal on Ulitzer Holidays are fast approaching which means spending time with your family and loved ones, time off work for most of us and, of course, overspending on gifts and merchandise. The notorious Black Friday is usually perceived by analysts as being the main major marketing event that launches the Holidays' spending frenzy. It is soon followed by Cyber Monday, which sort of launches the same wave of spending though in the online space. This is a great time for retailers, etailers and affiliate programs. Or is it? Are you prepared for Cyber Monday's frenzy... (more)