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Ambal Balakrishnan

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Top Stories by Ambal Balakrishnan

We all know that listening to prospects and customers is important for our business. I would like to point you to a great example of listening. DRUM ROLL and CURTAINS RISE... Presenting a tale in the new marketing era..... Power of Listening SCENE 1: Shelton Queries - On Sept 29, 2009 Shelton asks the following question on FOCUS forum " Marketo versus Eloqua versus Silverpop - I have just started my research on a marketing automation solution. Everyone that I have talked to has said that the companies I need to talk to are Marketo, Eloqua, and Silverpop. I am trying to understand the differences between the three; any help/insight would be appreciated." SCENE 2: Craig Rosenberg of FunnelHolic Responds - On Sept 29, 2009 Craig Rosenberg (@funnelholic,  Blog: FunnelHolic), an expert in B2B MArketing and Lead Generating/Nurturing, responds: I am excited the marketing automati... (more)

Are You Ready for Black Friday and Cyber Monday?

Cloud Security Journal on Ulitzer Holidays are fast approaching which means spending time with your family and loved ones, time off work for most of us and, of course, overspending on gifts and merchandise. The notorious Black Friday is usually perceived by analysts as being the main major marketing event that launches the Holidays' spending frenzy. It is soon followed by Cyber Monday, which sort of launches the same wave of spending though in the online space. This is a great time for retailers, etailers and affiliate programs. Or is it? Are you prepared for Cyber Monday's frenzy... (more)

The 6C's of Content Marketing

Marketing 101 taught you the The 5 C's of Traditional  Marketing - Company, Collaborators, Customers, Competitors, and Context. What are the 6 C's of Content Marketing? Customer Community Content Conversation Continuity Consistency ClickDocuments: 6 C's of Content Marketing Customer "The single most important thing to remember about any enterprise is that there are no results inside its walls. The result of a business is a satisfied customer." - Peter Drucker You have this heard over and over again - "Customer is always the king". Keep customers top of mind when defining your Con... (more)

The Content Marketers - List of Lists - Part 2

This is the third installment of Content Marketing lists for the month of May. The first installment was The Content Marketers - List of ‘How To’ Blog Posts, and the second installment was The Content Marketers - List of Lists - Part 1. There is a treasure trove of information in these lists on how to attract customers with good content. I separated the list into three sections: The first section was a roundup of insights into how to leverage Content Marketing for your business - The Content Marketers - List of Lists - Part 1 The second section is a list of blog posts ... (more)

ClickInsights: Tips on how to use social media marketing for promoting white papers

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predicitions. We also ask for their suggestions on what reports, whitepapers etc to read to keep abreast with latest trends in their industry. Social Media Marketing is now getting a lot of interest not only from cutting edge startups but also from mainstream brands. How can White Paper writers and marketers leverage social media marketing? We h... (more)