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Ambal Balakrishnan

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Top Stories by Ambal Balakrishnan

We asked Michael Stelzner "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Michael Stelzner is author of the book Writing White Papers, founder of SocialMediaExaminer.com and an organizer of summits such as Social Media Success Summit and Copywriting Success Summit. Michael Stelzner Blog WritingWhitePapers Twitter Mike_Stelzner "Social media strategies will be as commonplace as using a fax machine—every business will need to be in the game." Michael Stelzner's Marketing Prediction for 2010 Social media marketing will become a mainstream method for businesses to connect directly with customers and prospects.  Leveraging social media marketing strategies will be as commonplace as using a fax machine-every business will need to be in the game.  Facebook users will top 450 million. Sites like Twitter, LinkedIn and Facebo... (more)

ClickInsights: Tips on how to write a better Case Study

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature "top-notch" industry experts and thought leaders and get their insights, opinions and predictions. We also ask for their suggestions on what reports, whitepapers etc to read to keep abreast with latest trends in their industry. Case studies are the perfect marketing tool. The best way to convey your marketing message is through the voice of a successful and happy customer. We have invited Case Study Experts to shed light on the... (more)

How to's of Writing White Papers

White papers are an essential item in your marketing toolbox. I have compiled a list of blog posts on writing white papers. ClickDocuments: White Papers Cheat Sheet How to Write a White Paper – A White Paper on White Papers What should the objectives of a white paper be? How long should it be? Read Michael Stelzner's How to Write a White Paper – A White Paper on White Papers. How to Write an Effective White Paper Nelson Acquilano writes about How to Write an Effective White Paper. This article gives information about the purpose, length and style of white Papers for maximum impact.... (more)

How To Market White Papers

White papers are an essential item in your marketing toolbox. I have compiled a list of blog posts on marketing white papers. ClickDocuments: White Papers Cheat Sheet How White Papers Can Turbo-Boost Your Lead Generation Campaign Generating quality leads is a growing challenge for many marketing professionals. Michael Stelzner shares his insights in his article How White Papers Can Turbo-Boost Your Lead Generation Campaign. How to Build a Comprehensive (But Simple) White Paper Marketing Plan In order for a white paper to have its desired impact, it has to be read. Just posting white... (more)

Velocity's B2B Content Marketing Workbook

We are very excited to bring to you Velocity's latest eBook: The B2B Content Marketing Workbook -Thought Leadership for B2B Lead Generation and Beyond. Velocity's latest eBook not only has a great overview on strategic B2B content marketing but also a very slick design. Velocity's B2B Content Marketing WorkBook covers these topics. What is Content Marketing Why you need to get good at  Content Marketing Why you’re perfectly placed to do it really, really well How to pick a topic prospects care about What ‘good’ B2B Content Marketing looks like — lots of examples We have invited D... (more)